iTradeNetwork - Traceability Suite

An animated explainer for a food safety client.


Production Studio version47

Director/Editor/Producer/Storyboard Wes Kennison

Design Phil Douzat

Animation Toby Garrow and Wes Kennison

We worked with JumpCrew based in Nashville to produce this piece highlighting the ease of use users of iTN's Traceability suite enjoy when facing a food recall.

Like many software promos, we were faced with the challenge of not only creating some mock UIs and feature call outs, but also to visualize the somewhat intangible connections the software creates between buyers and suppliers. The design style we landed on was a somewhat playful but super clean execution that clearly illustrated how the software serves as one stop hub for food supply chain users of all types. 

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